UNMASKING THE BEAUTY WITH IMPROVED FORMULA ESSENCE MASK

UNMASKING THE BEAUTY WITH IMPROVED FORMULA ESSENCE MASK

Formulated with X20 Cica Extract and Scientific Ingredients; Available in Six Variant Made For All Skin Type

KUALA LUMPUR, 22 September 2024 – Watsons Essence Mask is introducing an upgraded formula essence mask range which includes at least three scientific ingredients for every variant along with X20 Cica Extract. Each variant is made specifically to meet the needs of different skin benefits.

The Watsons Essence Mask is a collaboration range with Dr Do Young Rhee a dermatologist from Korea. This range invites consumers for an extra skincare regime and nourishment for the skin. Watsons' Essence Mask curated six variants for various skin benefits including whitening, brightening, hydrating, soothing, pore caring and anti-ageing. To top it off, each variant is equipped for skin soothing and calming to maintain skin health and is suitable for sensitive skin.

The various Watsons Essence Mask variants are functionally driven to deliver the needs of skin benefits which are made in collaboration with Korean dermatologists thus allowing a ‘clinical-like’ home facial treatment at any time and anywhere!

Unveiling the six variant spectrum of Watsons' Essence Masks, each imbued with a signature blend that caters to distinct skin narratives. The ensemble begins with Ultra White as our premiere act, followed by Radiance Glow, Deep Hydra,

Intensive Repair, Poreless, and Advanced Soothe, each crafted to address unique skin aspirations.

• Leading the charge, the Watsons' Radiance Glow Essence Mask, infused with a 20X Centella Asiatica Extract, soothes and stabilizes the skin’s vitality. It is synergized with Glutathione, which harmonizes skin tones and fades shadows of discolouration. Further enriched with Vitamin C and Galactomyces Ferment Filtrate, it meticulously sculpts the skin’s luminosity, presenting a low-irritant formula tailored for a visage that radiates clarity and smoothness.

• Each variant is a confluence of science and serenity, perfectly balanced to nurture your skin. Formulated without harsh elements and encased in 100% Cotton Gauze sheets saturated with a non-sticky, watery essence, they offer a dermatologically attuned treatment to refresh and revitalize, especially for sensitive skin. These formulations articulate the science behind their creation openly, sparing the need to reiterate the foundational Centella Asiatica Extract across the variations.

● Watsons' Radiance Glow Essence Mask contains 20X Centella Asiatica Extract to calm, soothe and maintain skin health, combined with Glutathione to tone up your skin and improve the appearance of discolouration. Enriched with Vitamin C and Galactomyces Ferment Filtrate to even skin tone and enhance radiance, its low-irritant formula targets your skin for a smoother and clearer complexion.

● Watsons Ultra Whiten Essence Mask contains 20X Centella Asiatica Extract to calm, soothe and maintain skin Health, combined with Niacinamide to combat uneven skin tone and help prevent dark spots.

Enriched with Tranexamic Acid and Licorice Extract to protect against the appearance of dark spots, brightens while moisturising your skin deeply.

And there is 95% satisfaction with instant whitening & dark spot reduction.

● Watsons' Advanced Soothe Essence Mask contains 20X Centella Asiatica Extract to calm, soothe and maintain skin health, combined with Houttuynia cordata Extract to relieve sensitised skin and nurture it back to health. Enriched with Mugwort Extract and Green Tea Extract to reduce redness and boost hydration, brightens while moisturising your skin deeply. And there is 95% satisfaction with instant whitening & dark spot reduction.

● Watsons Deep Hydra Essence Mask contains 20X Centella Asiatica Extract to calm, soothe and maintain skin health, combined with 10 types of Hyaluronic Acid in different molecular sizes to penetrate the top layer of skin for a long-lasting hydration reboot. Enriched with Ceramide and Algae Complex to moisturise and strengthen the skin barrier leaves your skin feeling supple, refreshing and hydrating.

● Watsons Pore-less Essence Mask contains 20X Centella Asiatica Extract to calm, soothe and maintain skin health, combined with Tea Tree Leaf Extract to purify pores and control excess oil. Enriched with PHA and Anti- Sebum P Complex to minimise pores and reduce sebum secretion leaves skin smooth & hydrated, suitable for oily or acne-prone skin. And there is 95% satisfaction with pore minimization.

● Watsons Intensive Repair Essence Mask contains 20X Centella Asiatica Extract to calm, soothe and maintain skin health, combined with Hydrolyzed Collagen to moisturise skin and help prevent deep wrinkles.

Enriched with Retinol and Allantoin to prevent visible signs of ageing and nourish stressed skin, its low-irritating formula delivers restorative effects to leave your skin feeling revitalized and improve skin elasticity.

Watsons Essence Mask with the new improved formulation was officially revealed and launched by Foo Hwei Jiek, Trading Director of Watsons Malaysia and Dr Do Young Rhee, a dermatologist from Korea was also present as a special guest who introduced the product and variants.

*#Panel test on 60 people. Test Laboratory: Eurofins Sensory, Consumer and Product Research (Shanghai)

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About A.S Watson Group

Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating 8,000 stores and more than 1,500 pharmacies in 15 Asian, European and Middle-East markets.

Watsons is named as the No.1 Personal Care and Beauty retailer in Asia*, providing personalised advice and counselling in health, beauty and personal care on top of its market- leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons is the flagship health and beauty brand of AS Watson Group.

*Campaign Asia-Pacific’s Top 50 Brands survey with 10,000 respondents across 6 Asian countries.

About Watsons Malaysia

Watsons Malaysia is the leading health and beauty retailer with more than 700 Watsons stores and growing in the country serving the needs of all Malaysians.

Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons Malaysia won Platinum Award for the Best in Retail Category 2023 by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.

Download Watsons Malaysia Mobile App available on Google Play Store and Apple Store. Do not forget to ‘Like’ the Facebook page and follow Watsons Malaysia’s official Instagram, Facebook, Thread&TikTok accounts!