A REVOLUTIONARY COLLAGEN NOW AVAILABLE IN WATSONS
Korea's First Dual-Function Collagen for Skin Moisturization and Protection from UV Damage
KUALA LUMPUR, 29 July 2024: When it comes to beauty and health, one would never miss out on looking to Korea for its remarkable production of such high quality, scientifically proven and acceptance. With beauty, collagen also plays a pivotal role known to maintaining skin health over the long run.
Newtree Group introduces a revolutionary brand EVER COLLAGEN, the first in Korea that produces a dual-function collagen that not only keeps healthy skin moisture and elasticity but also adds on as protection for skin health from UV damage. EVER COLLAGEN is a low molecular collagen peptide derived from fish collagen using a proprietary manufacturing process, which ensures its rapid absorption by the human body.
The functionality of EVER COLLAGEN acts as dual-function; firstly it improves periorbital wrinkles, skin elasticity, and skin hydration. A wrinkle reduction effect (visual evaluation) was observed. Both periorbital wrinkle sensory evaluation score and visual evaluation showed reduced wrinkles - a study that compares between the test group and control group.
After 12 weeks of evaluation, the group that consumed EVER COLLAGEN showed a significant increase in skin elasticity (R5) and hydration, as measured by instrumental evaluation. These improvements were notably higher compared to the placebo group.
Secondly, EVER COLLAGEN also acts to repair the skin damaged (wrinkles) from ultraviolet. After 12 weeks of evaluation, the group that consumed EVER COLLAGEN demonstrated a significant reduction in skin roughness (R1), average roughness (R), and smoothness depth (R4), as measured by instrumental evaluation. These reductions were significantly greater compared to the placebo group. (Skin visiometer SV600).
To further strengthen its proposition to Malaysia, Newtree Group also appoints Han Xiiao Aii as the brand ambassador for EVER COLLAGEN exclusive only at Watsons.
Han Xiiao Aii who is a well-known public figure, actress and content curator represents the brand persona of an urban woman that transcends her lifestyle to the fullest and maintains the importance of having healthy and glowing skin.
In conjunction with the launch of EVER COLLAGEN in Malaysia, and its exclusive partnership with Watsons a whole week of activation is currently held at East Atrium in Midvalley Megamall where consumers can learn and understand more about EVER COLLAGEN product offering while immersing in various activities including Spin & Win, DIY phone accessories making, Instagram contest and more.
EVER COLLAGEN 10pc is now available in Watsons stores and online at RM33.90, for more information visit https://www.watsons.com.my//ever-collagen
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