AJHA PROUDLY GATHERED NUMEROUS LOCAL RENOWNED FASHION LEADERS AND UNCOVERSTHE FUTURE PATH OF SUCCESS IN SUSTAINABLE FASHION

AJHA PROUDLY GATHERED NUMEROUS LOCAL RENOWNED FASHION LEADERS AND UNCOVERSTHE FUTURE PATH OF SUCCESS IN SUSTAINABLE

 

YBhg. Datuk Seri Isham Ishak, Secretary General Ministry of Investment, Trade & Industry Malaysia (MITI) visiting the booths at Asia’s Jewellery, Handbag and Accessories Conference and Trade Show

 

26 August 2023, Kuala Lumpur-Asia’s Jewellery, Handbag and Accessories Conference and Trade Sho (AJHA) concluded on 26 August in Kuala Lumpur, Malaysia, with an attendance of over 100 participants from 3 countries. The conference and trade show featured 6 exhibitors showcasing the latest trends and innovations in the industry, as well as keynote speeches, panel discussions, roundtable discussions and networking sessions.

 

In recent years, the concept of ESG has become exceedingly important to the society while environmental awareness and circular economy has also been on the rise worldwide. With this in mind, AJHA strongly highlighted the theme of sustainable fashion. 

 

Exhibitors and Supporting Partners included Malaysia Official Designers' Association (MODA), China Fashion Association, Nayli B, Jwelin by Dr Beads, Digitex, Wirdora and Nusantara Fashion House with jewellery pieces by Jonathan Yun being

 

 

YBhg. Datuk Seri Isham Ishak, Secretary General Ministry of Investment, Trade & Industry Malaysia (MITI) who officiated the event shared,” This event signifies the commencement of an exciting journey in the realm of Asian fashion. It is worth noting that the fashion industry in Asia is experiencing a remarkable surge. Projections indicate that the Asia-Pacific fashion accessories market will maintain a compound annual growth rate (CAGR) of 5.21% in the upcoming five years. This substantial expansion is primarily driven by increasing disposable incomes and a robust desire for fashion and luxury products in the region.

 

Investing in the Asian fashion industry means tapping into a vast consumer base and benefiting from a highly skilled workforce. The region boasts talented designers, artisans, and craftsmen who blend traditional expertise with modern design sensibilities.

 

The Government is committed to foster innovation and technology adoption, with the intent for Malaysia to emerge as a global leader in industrial development, extend the domestic linkages to create wealth across the nation from manufacturing activities as well as strengthen its position in the global value chain. In addition to these aspirations, we would also like to see our manufacturing sector make that transition to more sustainable production and practices.

 

Against this background, the Ministry of Investment, Trade & Industry Malaysia (MITI) has formulated the New Industrial Master Plan (NIMP) 2030 which will be launched very soon by YAB Prime Minister of Malaysia. The New IMP is designed to address inherent challenges in the manufacturing sector as well as external headwinds and uncertainties which include global geopolitical sentiments, rapid technological advancements, and the rising new requirements set by ESG-sensitive markets.

 

The NIMP 2030 is mandated to deliberate on key issues such as enhancing the nation’s economic complexity, aggressive push for automation and digitalisation, creating the right ecosystems for targeted industries, as well as building SMEs’ capacity for embracing environmental, social and governance (ESG) principles to prepare them for global market demands. The jewellery and fashion industry will also benefit from the NIMP as we transform the manufacturing sector to achieve a greaterdegree of complexity and sophistication in product development.

 

The inaugural AJHA sets the stage for exciting opportunities in the Asian fashion industry. With a booming consumer market, rapid response in adopting technological advancements and increasing commitment to sustainability, Asia presents an attractive investment destination for this industry segment.

 

Asia's fashion industry is also leveraging technology to transform the way we design, produce, and consume fashion. Virtual reality, augmented reality, 3D printing, and robotics are revolutionizing the industry, allowing Asian fashion companies to create personalized, sustainable, and efficient solutions.

 

Now that we have formed a strong production base, we need to ensure these products can reach as many markets as possible. Digital platforms, e-commerce, and social media have redefined how fashion brands connect with consumers in Asia. These digital tools have democratized fashion and expanded market opportunities for Asian fashion companies.

 

I strongly believe that the jewellery and high-end fashion industry have great potential that lies within the region and we should harness this together to shape a market where fashion reflects our diverse identities.”

Sarah Bakri, Director of Best Events Productions giving her speech during the event.

Sarah Bakri, Director of Best Events Productions shared, “This event is not solely about products; it's about connecting, collaborating, and learning from the industry's best. We have brought together experts, and creative minds from across Malaysia, Indonesia and China. Their stories, experiences, and insights are here to guide and inspire us. Together, we seek to elevate the industry, enrich our understanding, and elevate our collective expertise.”

Owner of Bellissime Paris, Marini Abdul Rahman said on her IG account “AJHA is a unique conference that takes us to meet other passionate players in the realm of handbags, jewellery and accessories industry in Asia.

 

Bellissime Paris is grateful to be counted in as one of the delegates to witness this melting pot of professional peers where practices, knowledges and ideas are exchanged and explored with friendly fraternity. It’s a privilege to delve into the knowledge shared by amazing speakers lineup, and to meet new likeminded friends who spark ideas for our next endeavors.”

 

The conference received positive feedback from the participants, who praised the quality and diversity of the exhibits, the relevance and insightfulness of the speakers, and the opportunities for learning and networking.

 

The AJHA organizers, Best Events Productions (BEP)expressed its gratitude to all the partners, exhibitors, speakers, delegates and media for their support and contribution to the success of the AJHA.BEP also announced that the next edition of the AJHA will be take place in May 2024 in Kuala Lumpur.

About Asia's Jewellery, Handbag And Accessories Conference (AJHA)

Asia's Jewellery, Handbag And Accessories Conference (AJHA), is an international conference for sustainability in fashion jewellery, handbags and accessories and is presented by Best Events Productions (BEP). BEP accelerates impact by mobilising, inspiring, influencing and educating all stakeholders.

 

Convening decision makers from Asia, the conference sets tobecome the nexus for agenda-setting discussions and presentations on the most critical environmental, social and ethical issues facing our industry and planet, all intended to spark urgent action and accelerate impact in the industry.

 

 

ABOUT BEST EVENTS PRODUCTIONS

Incorporated in 2019, Best Events Productions Pvt. Ltd., is headquartered in Kuala Lumpur, Malaysia. With over 3 years of global experience, we specialise in bridging the gap between B2B businesses and buyers, creating direct connections between quality suppliers from around the world with global buyers. We provide premium standards of service and solutions as show organisers and trade promoters. We successfully organise and represent international trade promotions in the Southeast Asia market, through our close industry  connects and support from leading Government Agencies, Chambers of Commerce, Federations and Trade Associations.